Award-winning commercials direction, scriptwriting + creative leadership, specialising in gaming and entertainment.

Get in touch
Skip to Videos

Creative direction

Alongside live action commercials, I’ve steered numerous brand campaigns, trailers and digital activations – frequently leading the pitches that won the work. Fifteen years’ experience with many of the world’s best-loved IPs, including: Resident Evil, Pro Evolution Soccer, Just Dance, Metro Exodus, Horizon Zero Dawn, Monster Hunter, Life is Strange, Outriders, Guild Wars 2, Hyenas, Disney Infinity, The Crew and Defiance.

My work’s won awards, including a PromaxBDA, several Games Marketing Awards, w3 Awards and an E3 Trailer of the Year.

Outside of gaming, my clients have included: Ferrari, Lynx, Adidas, Kia, Jeep, Microsoft, Stella Artois, Captain Morgan’s, Nurofen, Intel, Unicef, BAFTA, Sony Pictures and Paramount Pictures.

Work with me

I’m available to agencies, developers and publishers for select freelance work. I’m also a speaker and panel leader at events like Develop Brighton, MCM ComicCon x EGX and Pocket Gamer Connects. I was a co-founder of ReadyAimFire, a production studio dedicated to the games industry, awarded UK Startup of the Year in Media & Entertainment in 2024.

Get in Touch

✏️

Narrative + scriptwriting

🧠

Creative direction

🗺️

Campaign + world-building

🎮

Trailer direction

🚀

Pitch expertise

Some kind words from clients

  • "Frank’s experience and approach are invaluable. He immediately zeroes in on the core of any brief, elevating it with fresh ideas and an unmatched understanding of the consumer. A fantastic guy to collaborate with – if you can tap into his brain, do it."

    Liz Corless
    Global Head of Marketing

    Keywords Studios

  • "Frank is a gifted creative consultant with an authentic, instinctive approach. He has an innate ability to decipher creative briefs and concepts by distilling them down to their essence, targeting audience and campaign needs whilst remaining true to the IP and original vision." 

    Geoff Court
    Creative Partner

    Dark Burn London

  • "Frank consistently elevates the standard of every project he’s involved in. He has a rare talent for asking the right questions and challenging thinking to unlock stronger, more impactful work. When the pressure is on, Frank is exactly the kind of person you want on the team."

    Samantha Lester
    Studio Head
    FreeAnimal

  • "I value the clarity and perspective Frank brought to the creative process. He has a strong ability to distil ideas down to what really matters, particularly in pitch environments. He is highly collaborative and constructive, making him a reliable and valuable partner on projects."

    Amers Seghal
    Managing Partner
    Once Upon a Time